Social and Digital Media Management
Veblen International
At Veblen International, I led the management of all social media accounts and spearheaded a company-wide rebrand. This included overseeing website strategy and working closely with an external web design team to ensure a cohesive and impactful digital presence.
I developed and managed a suite of new brand assets, ensuring consistency across all touchpoints, from LinkedIn to the corporate website. In addition, I created bespoke personal branding strategies for consultants, enhancing their individual visibility and alignment with the company’s brand identity.
Alongside this, I produced high quality, on brand video content and authored journalistic, thought leadership articles informed by my expertise in trend reporting, forecasting, and industry insights.
Logo design and branding
Coopers of Helmsley
As a Freelance Branding and Social Media Strategist, I led the development of a restaurant's brand from scratch, creating custom branding, logos, and a cohesive visual identity aligned with the business’s core values. I designed and executed a tailored social media strategy to increase brand awareness and engagement, managing the restaurant’s launch across digital platforms to ensure a strong and consistent online presence. My approach included crafting content that resonated with the target audience, driving meaningful interaction and community growth. This role strengthened my skills in brand development, visual identity design, content creation, digital marketing, and audience engagement.
Content creation for tiktok and reels
Academic Content
(Press the cover to open the report!)
The Fashion Social
The Fashion Social is a publication ran by Fashion Marketing students at York St John. My contributions to the publication included digital exclusives which were posted to the Fashion Social’s Instagram page, an online article delving into the world of dating from the perspective of Gen Z, and a print article unpicking the hype attached to New Years resolutions. I also served as editor for a week, focusing on the Instagram account linked to the publication. My role was to proof read and edit content that I was provided with, in order to maintain The Fashion Socials presence and digital brand identity.
Key skills:
Copywriting - shaping relevant and engaging content across a number of platforms.
Use of Abobe suite.
Communication skills - providing encouraging yet honest feedback to content creators in order to maintain consistency.
Innovation in ethical supply chains
This report provided me with the opportunity to step outside of my comfort zone and apply my understanding of global supply chains and ethical practices within the context of the luxury fashion industry. I critically assessed LVMH’s existing sourcing strategies and proposed a transition to a fully cruelty-free model, aligning luxury standards with modern ethical expectations. This involved research into sustainable materials, supplier transparency, and animal welfare certifications. Through this project, I strengthened my ability to merge ethical innovation with commercial viability, demonstrating both analytical thinking and creative problem-solving.
Key skills:
Research skills - researching the market and competitors in order to analyse how best LVMH could overtake competition.
Critical thinking.
Problem solving - providing innovative solutions to a posed problem.
Industry application - applying theoretical knowledge to an international luxury brand.
My dissertation
My dissertation explored the feasibility of launching a luxury PR agency aimed at rectifying the disconnect between luxury brands and modern consumers. With Gen Z and Millennials demanding more transparency and authentic storytelling, the research analysed how legacy brands often fall short. Through industry analysis and consumer insights, I identified a gap for a purpose driven PR model that aligns luxury narratives with contemporary values. The study highlighted strong market potential for an agency that uses digital strategy and influencer engagement to modernise luxury brand communication.
Key skills:
Primary data collection - conducting research whilst ensuring the comfort and discretion of all participants.
Data analysis - thematic data analysis in order to compare to modern literature surrounding the luxury and PR markets.
Strategic thinking - the application of data and theory to a real world business model.
Innovation and creativity - Identifying a gap in the market and creating a unique solution.